WHY ORGANIC? WHY NOT.

Are we aware of the environmental impact fast fashion has on the Earth?  By choosing organically-grown cotton and other natural fibres, we are using much less water than conventional crops. Organic crops are grown without the use of toxic chemicals, pesticides or genetically modified seeds. That means clean crops, clean soil, and clean landfills. At John Addison, our dry denim is made with all natural, organic fibres which are entirely biodegradable. We like to think that we borrow our ingredients from the Earth. Simply, by choosing organic, we are responsibly considering our contribution as patrons of the planet.

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