WHY ORGANIC? WHY NOT.

Are we aware of the environmental impact fast fashion has on the Earth?  By choosing organically-grown cotton and other natural fibres, we are using much less water than conventional crops. Organic crops are grown without the use of toxic chemicals, pesticides or genetically modified seeds. That means clean crops, clean soil, and clean landfills. At John Addison, our dry denim is made with all natural, organic fibres which are entirely biodegradable. We like to think that we borrow our ingredients from the Earth. Simply, by choosing organic, we are responsibly considering our contribution as patrons of the planet.

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© 2020 John Addison Organic

Materials

BIODEGRADABLE & ORGANIC

Cotton is the world's most versatile and sought-after fabric due to its comfort, strength, and its natural ability to breathe. Grown in warmer climates, John Addison supports small-scale famers who produce organically grown cotton, free from any pesticides, herbicides and other harmful toxins used in the growing process. Natural or undyed cotton is an off-white colour when spun, and the fabric often contains "motes" or small bits of seeds, resembling flecks of vanilla. 

All-natural and chemical-free, John Addison uses hemp grown in Canada and USA. Hemp plants are naturally resilient from most pests, so they do not require the use of pesticides in the growing stages. Hemp fibres are naturally antibacterial,  hypoallergenic, durable,  and its strength enhances with washing. Hemp requires very little water, and produces three times more than cotton, making hemp a solid eco-friendly crop.

Fast-growing and sustainable, Bamboo is considered an eco-fibre and its popularity has grown recently due to environmental awareness issues. Biodegradable, and anti-bacterial, Bamboo is incredibly soft, breathable, and durable. Often made into a satin-type fabric with a slight sheen or lustre, we find bamboo blends are ideal for knitwear, home and bed linens. Soft to the touch, durable and strong, and most importantly, 

gentle on the Earth.  

Inarguably the most successful plant dye, Indigo boasts a beautiful natural blue, ranging from deep navy, to a light sky blue. Leaves of the Indigo tinctoria plant are harvested, dried and used in a vat to dye fabrics. The vat is a dark green colour, until oxygenated and a more-familiar, deep blue hue appears. Depending on how long the fabric is left in the dye vat determines how dark or light the colour will be. Biodegradable and entirely chemical-free.