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April 13, 2018

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Go-to Guide to Cuffing Your Jeans

February 15, 2018

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OUR DENIM: YOU ASK, WE ANSWER

February 14, 2018

Still confused by selvedge? Not sure about stretch? We break down everything that goes into our jeans so you can find the pair that’s perfect for you.

 

 

 

 

WHY DO DENIM MILLS MATTER?

 

When Japanese youths went wild for jeans after seeing them in American movies in the 1950s, Japan’s fabric mills already had several centuries of experience making traditional indigo-dyed textiles. The expertise and commitment to quality that they brought to denim production made the country a world-famous destination for the fabric and are a big part of why our mill partners are a natural fit for our jeans.

 

 

WHAT’S THE DEAL WITH SELVEDGE?

 

Up until the 1950s, denim was woven on narrow, slow-moving looms, and every bit of the fabric was used in a pair of jeans, including the self-finished edge where a colored strip was used to prevent fraying. Today, most denim is made on wider, mechanized looms, but that telltale strip remains a way to show you appreciate the unique character and natural irregularities found in old-school selvedge fabric every time you cuff your jeans.

 

 

 

 

 

 

 

 

 

 

 

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