Lets start from the beginning shall we? Brand new, hot off the shelf. So whats the process here and how far are you going to take this? Remember, this is a journey, so lets enjoy the experience. I'm not talking about your pre-washed, pre-distressed jeans that look the part. I'm talking about going to hell and back and having something to show for it. We all start off as a nice pair of raw dark indigo denim, it's how we fade that tells the story.
It is no secret that John Addison Jeans is all about the journey. It's about what happens when you wear your denim daily and how it becomes your second skin. And the journey depends on you. You can tell a lot about an individual by the fades in their jeans. Your fades are your fades, and it's personal. Ya dig? It's you, it's all you and it's your journey, your day to day. Life presents itself and then fade away. It takes a good six months to break in a pair of raw denim, and the outcome depends on the road you travel, and the steps you take to get there.
Have you ever been to hell and back? I have, and my jeans are here to show you. See the rips in the knees? I was bombing down a hill on the west side when I hit a rock. My skate stopped dead, but I didn't. Check this out!!! I was stoked to be wearing my jeans that day cause, the road rash would have been gnarly.
So, get your ass off the couch and go make something, or break something, and don't forget to share, cause we are all listening, forever.